Supercharge your career with the High Flyers PR course
Presented by Rich Leigh, this 10 lesson online public relations course will give you all the tools to become an industry-leading PR pro
Who is this course for?
Maybe you have a couple of years’ experience and you’re hungry to progress faster? Or perhaps you’re a journalist making the move into PR? You might even be a senior professional who’s worried you’ve missed something on the way up.
If you want to be confident you have all the knowledge and tools that a world-class modern PR professional needs, the High Flyers PR course is for you.
What will you learn?
The 10-lesson syllabus covers a variety of topics, from the theoretical to the highly practical. During the course you’ll learn how to:
- Persuasively argue why a client or business should invest in PR
- Plan and deliver a strategic campaign that delivers measurable business results
- Craft and pitch creative news stories
- Incorporate the latest social media and influencer channels into campaigns
- Use media relations to improve SEO
- Manage clients, bosses, teams and financials
How you'll learn
- 10 weekly online video lessons, that you can watch at your convenience
- A Slack community where you can learn from your peers, build new connections, discuss the lessons, and get feedback on optional weekly mini-assignments
- Fortnightly Q&A sessions with Rich Leigh
- End of term assessment with grading and feedback
Start date
Meet the team
Rich Leigh
Rich is a best-selling public relations author, agency founder and global speaker.
Rich founded the UK’s #1 PR blog Famous Campaigns, and his book Myths of PR has been translated into more than half a dozen languages. He has been acknowledged as a communications innovator, creating industry tools and leading the charge for professional change; running the first PR agency and one of the first companies in the world to adopt a four day work week for five days’ pay in 2018.
With 15 years of industry experience and with a particular focus on creative PR that leads to measurable results, Rich has led communications for household names including Disney, Virgin Group, Just-Eat, Paddy Power and the NHS. He has delivered keynote talks to international audiences and regularly gives lectures to undergraduate and masters students across the UK.
Alex Wilson
Alex is an EFFIE-award winning PR professional with over 10 years’ experience.
Alex is an independent PR consultant working with agencies and brands, he spent 7 years working at Hill+Knowlton Strategies in London, Shanghai and Beijing. During his time at H+K he worked in a number of roles including head of business development for Asia & Greater China, and on global campaigns as a creative strategist and digital planner.
Alex has worked with some of the largest brands and businesses in the world including Adidas, General Electric, LG, Mondelez and Procter & Gamble.
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